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Apna Bazaar

Neighbourhood supermarkets lose basket value to app-based delivery.

Outcome: 5-page responsive storefront with WhatsApp-first ordering flow

Build time
2 days
Year
2026
Live site
apna-bazar-rust.vercel.app(opens in a new tab)
Client
Apna Bazaar — Neighbourhood Supermarket (Demo)
Engaged for
Web Development · UI/UX Design · E-commerce · WhatsApp Integration
Timeline
2 days · 2026
Built with
Next.js · Tailwind CSS · Framer Motion · TypeScript · Vercel

Overview

Apna Bazaar is a demo storefront for a neighbourhood supermarket and WhatsApp grocery concept, built to show local kirana stores and grocers what a modern doorstep-delivery brand can look like online. It presents a full monthly grocery experience — browse by category, see this week's basket, claim offers, and order over WhatsApp — with a warm, distinctly Gujarati personality throughout.

The challenge

Neighbourhood grocers in Gujarat run on trust and WhatsApp orders, but rarely have a digital home that showcases their range or makes ordering effortless. Customers expect to browse products, check offers, and place a list from their phone — yet most local supermarkets force them to call, visit in person, or download a clunky app no one wants.

What we did

We designed a friendly, conversion-focused storefront across five pages — Home, Products, Offers, About, and Contact — built around frictionless WhatsApp ordering instead of app downloads. Shoppers browse six categories from Staples & Spices to Household & Personal Care, see the most-ordered weekly basket, and tap straight into a WhatsApp order with a floating cart always in reach. A warm green-and-cream palette, bold friendly serif, emoji product icons, and Gujarati-language flavour give the brand the local, neighbourhood warmth that big delivery apps lack.

Key decisions — and why

  • WhatsApp Ordering

    Shoppers place their full grocery list straight over WhatsApp with no app download — the lowest-friction path to a confirmed order.

  • Shop by Category

    Six clear categories from Staples & Spices to Fresh Produce and Household care let customers find their monthly list in seconds.

  • Weekly Basket & Offers

    A most-ordered weekly basket and offers of up to 25% OFF surface the best deals and nudge repeat orders.

  • Floating Cart

    An always-visible floating cart keeps the order in view as shoppers browse, reducing drop-off before checkout.

The build

Apna Bazaar — the delivered e-commerce build
Apna Bazaar as delivered — see it live(opens in a new tab)

Built with

  • Next.js
  • Tailwind CSS
  • Framer Motion
  • TypeScript
  • Vercel

The outcome

  • 5-page responsive storefront with WhatsApp-first ordering flow
  • 6 shoppable grocery categories from staples to household care
  • Showcases 18+ years and 25,000+ families served as trust signals
  • Built as a live sales demo for local supermarkets and kirana stores

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