WhatsApp Lead Qualification

A guided WhatsApp flow that qualifies an enquiry on property type, location and budget before a human ever opens the thread, then hands the sales team a lead with all three answers attached. Built where Indian buyers actually enquire rather than where a CRM would prefer they did.

Most Indian buyers enquire on WhatsApp rather than by email, which is excellent for response rate and terrible for triage. Every message arrives as an unqualified "is this available?" and someone has to spend a conversation establishing what the person actually wants. The goal was to have the qualifying questions answered before the sales team ever opens the thread.

We built a guided WhatsApp flow that walks an enquiry through property type, preferred location and budget range using quick-reply buttons where possible and free text where it is genuinely open-ended, then hands the qualified lead to a human with all three answers attached. The demo below is a full unedited run of the flow.

Key decisions — and why

• Buttons for closed questions, free text for open ones

  Property type is a fixed list, so it is buttons — fast and unambiguous. Location and budget are not, so they stay free text rather than forcing a buyer into the wrong bracket.

• Qualify, then hand over — do not try to close

  The bot collects the three facts a salesperson would ask for and stops. Letting an automated flow negotiate on a property purchase would cost more trust than it saves time.

• Built on a flow builder, not a custom API service

  For a deterministic three-question script, a maintained flow builder ships in days and the client can edit the copy themselves. Writing a bespoke API service here would have been engineering for its own sake. ⚠ VERIFY — confirm the platform before publishing; the demo footage shows a Landbot build.